Defending your brand

13 July 2017 / Tim Holmes

The success of the discounters Aldi and Lidl in Europe is pretty well known.  In the UK these stores are now challenging Morrisons for the number 4 spot in the grocery retail market and in the last year have shown the greatest growth of any of the major food retailers (source: Nielsen). One of the…

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Research, in context!

25 May 2017 / Tim Holmes

In my previous post I talked about the role that context plays in influencing behaviour and decision making.  Not just the visual context or environment, but the mind-set and mood of the person making the decision.  Neuroscience and behavioural economics tell us that most of these influences operate at an unconscious level, meaning that slight…

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