Acuity has been acquired by Tobii

12 February 2018 / Tim Holmes

Today, we are excited to announce that both Acuity businesses, ETS and Intelligence, have been acquired by the Tobii Group and will become integrated with the business unit Tobii Pro, the global leader in eye tracking. Over the past 7 years, we’ve worked alongside an incredible range of customers spanning many markets and use cases for…

Defending your brand

13 July 2017 / Tim Holmes

The success of the discounters Aldi and Lidl in Europe is pretty well known.  In the UK these stores are now challenging Morrisons for the number 4 spot in the grocery retail market and in the last year have shown the greatest growth of any of the major food retailers (source: Nielsen). One of the…

Tags: , , , , , ,

Research, in context!

25 May 2017 / Tim Holmes

In my previous post I talked about the role that context plays in influencing behaviour and decision making.  Not just the visual context or environment, but the mind-set and mood of the person making the decision.  Neuroscience and behavioural economics tell us that most of these influences operate at an unconscious level, meaning that slight…

Tags: , , , ,

With context in mind…

12 May 2017 / Tim Holmes

I have terrible navigation skills!  Last year I was invited to Peru to give a talk at a neuromarketing conference and found myself with some time to kill in downtown Lima.  I decided to check out the Lonely Planet walking tour, only to fall foul of my own reluctance to look like a tourist by…

Tags: , , , ,

Eye resolve!

15 December 2016 / Tim Holmes

In my last couple of posts I discussed salience models and head-tracking – two methods that are frequently used as a proxy for eye-tracking and sometimes even passed off as eye-tracking itself. They aren’t the only offenders of course. Mouse tracking is another method which is based on the fundamentally incorrect assumption that tracking the…

Tags: ,

An eye for an eye-track!

9 December 2016 / Tim Holmes

Last week we had the Acuity Christmas party and as usual we closed the office down for the day to immerse ourselves in a range of activities as a well-earned break from all our research into visual attention and decision making.   It turns out that it’s kind of hard to stop thinking about eye-movements and…

When is eye-tracking not eye-tracking?

29 November 2016 / Tim Holmes

The influence of fake information has been in the news quite a lot lately. Did strategically written un-truths, or at least un-verified truths, affect the outcome of the Brexit vote and the American election? Did encountering these reports through trusted sites like Facebook give weight and credibility to them? Why didn’t more people question the…

The challenges of neuroaesthetics

4 March 2016 / Tim Holmes

Over the past few weeks I’ve been delivering a series of lunchtime seminars at Coley Porter Bell, a London brand design agency which is part of Ogilvy & Mather and WPP. The sessions have covered a range to topics including visual perception, attention and the application of neuroscience to research on consumer behaviour and cognition….

Hey, big render!

20 January 2016 / Tim Holmes

In my Eye-Tracking Preview of 2016 I suggested that virtual reality was going to be a major topic of discussion this year, and if the internet chatter around the Consumer Electronics Show (CES) in Las Vegas was anything to go by, I wasn’t wrong. Already we are seeing VR integrations from a variety of manufacturers…

Crystal Eye-ball!

4 January 2016 / Tim Holmes

If you’d asked me last year to guess the hottest trends for Christmas 2015 I would probably have nailed the Star Wars success but completely have overlooked the exploding hover-boards and underperforming iPad Pro, so maybe I’m not the best person to be writing a list of technology related predictions for 2016. Being the cautious…