Nail it!

7 December 2015 / Tim Holmes

When I posted the last blog on the latest round of “eye-tracking tips of the day”, I sat back and wanted to congratulate myself on nearly 20,000 words of wisdom and a job well done, but there was a niggling sense of incompleteness that I couldn’t quite put my finger on! Earlier in the week, someone had posted a comment on LinkedIn in response to my blogs about eye-tracking suggesting I should write a book on the topic. I’ll admit that I flirted with that idea for all of about 10 seconds whilst I reflected on all the weighty tomes that already exist, most of which I’ve read, and concluded that I probably don’t have the time to add another to the pile of over-priced books on the subject – after all, you don’t get many sabbaticals when you’re running your own company! But while I was contemplating the size of those books and the amount of effort it requires to find key pieces of information in them or specific advice about how to resolve a recurring problem with data-collection that the source of my lack of completion about the tip blogs hit me: I’ve put a list of 40 eye-tracking tips out there, but how is anyone supposed to find their way round them? And so, this week, I took to Excel, created a list of key words from the tips and I now present you with a sort of index that will hopefully enable you to USE the tips by dipping into relevant topics as and when you need to. Each of the keywords, listed alphabetically, comes with links to the relevant blog post and the tip numbers of interest (if you spot any errors, please let me know and I’ll amend this index) – I hope you find this useful.

Analysis – 1, 3, 4, 7, 15, 16, 17, 18, 20, 22, 24, 26, 27, 28, 30, 37, 38, 39

AOIs – 17, 18

Attention – 4, 7, 10, 23, 26

Biometrics – 40

Calibration – 8, 13, 22, 31

Coding – 30, 35

Corrective Lenses – 11, 25, 31

Data Collection – 1, 11, 13, 19, 21, 22, 23, 31, 32, 35

Design – 10, 11, 18, 23, 24, 26, 27, 28, 31, 37, 38, 40

Fixation Filters – 15, 16, 39

Hardware – 5

Head Movement – 35, 39

Heat-maps – 3, 20

Methods – 5, 15, 22, 24, 26, 31, 33, 36, 37, 38, 40

Mobile Eye-tracking – 9, 12, 19, 22, 29, 30, 31, 32, 34, 39

Market Research – 4, 23, 27, 29, 30

Piloting – 2, 10, 18, 23, 28, 32, 34

Pupil – 19, 37

Raw Data – 16, 39

Recruitment – 14, 24, 25, 31

Remote ET – 12, 22, 31, 35

Software – 15

Troubleshooting – 21, 32, 34, 35

User Experience (UX) – 4, 11, 23, 27, 29, 36

Vision – 4, 11, 14, 17, 20, 26, 31

Visualisation – 3, 15, 20

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