Smoke without fire?

11 April 2014 / Tim Holmes

Last week Jane Ellison, public health minister, announced in the House of Commons that, following another brief consultation, draft regulations surrounding the introduction of so called “plain packaging” for tobacco products would be prepared with a view to expediting the legislation here in the UK.  It’s around 2 years since I last posted on this…


Visionary

3 April 2014 / Tim Holmes

These days, we take the ability to track eye-movements and then use them to gain insight into cognitive processes for granted – or at least, most of the people I meet on a daily basis do! But of course, it wasn’t always like this. Yes, the technology advances mean that accessibility to the methodologies has…


VISIONARY

3 April 2014 / Tim Holmes

These days, we take the ability to track eye-movements and then use them to gain insight into cognitive processes for granted – or at least, most of the people I meet on a daily basis do! But of course, it wasn’t always like this. Yes, the technology advances mean that accessibility to the methodologies has…


Lights, Action, Camera!

24 March 2014 / Tim Holmes

So summer is just round the corner (well, nearly!?), and it’s always this time of the year that I get excited about spending more time outdoors, cramming in well overdue exercise and of course getting away on holiday if possible. With this in mind, and the news that Pivothead glasses will be making an appearance…


What’s in your basket?

14 January 2014 / Tim Holmes

Last week I followed up on the Secrets of the Sales programme with a blog piece about some of the ways that stores can influence, or even manipulate, a shopper’s attention if they are savvy to a few basic principles of visual neuroscience and human psychology.  When I’m talking to companies about such principles the…


More secrets of the sales!

7 January 2014 / Tim Holmes

As an academic researcher, I developed my research skills during my PhD, paying particular attention to experimental design and analysis of results.  Without a doubt, spending time thinking about the design of any study as well as the kind of data you are going to produce and the types of analysis it will need is…


Looking beyond the heat-map

3 August 2012 / Tim Holmes

Here at AI we are always keen to point out that, whilst heat-maps can be informative, they can also be very misleading, especially if you don’t know the fixation filters, sample size, sample variance and outliers used in producing the map. So, in a shameless attempt to promote my latest publication (downloadable free from here:…