Staying on track2: tips of the day 7-11

1 June 2015 / Tim Holmes

As promised last week, here are the back-stories for this week’s eye-tracking tips of the day. As before this blog gives you a little more detail on how the lessons were learned and hopefully saves you from having to the learn them the hard way – or the Tim way as we call them at…


Staying on track: tips of the day 1-5

21 May 2015 / Tim Holmes

As I prepare for the Real World Eye-tracking course at Royal Holloway this summer, it occurs to me that I have amassed quite a bit of eye-tracking experience during the 9 years since I encountered my first Cambridge Research Systems tracker at the start of my PhD and that some of what I’ve learned is…


Eye of the storm

26 August 2014 / Tim Holmes

It’s been a long and busy summer here at AI which has unfortunately meant that I’ve been a bit neglectful of this blog, something I will endeavour to rectify over the coming weeks.   However, last week I got embroiled in a long discussion on Twitter about the efficacy of eye-tracking which both disturbed and intrigued…


When the smoke clears…

28 May 2014 / Tim Holmes

After a very successful VSS, during which I received strong encouragement to write-up the findings of our innovative research into the contribution that plain packaging might, or might not, make to increasing the attention to health warnings on cigarette packages (spoiler alert – not so much!), I thought it might be useful to post a…


See-side conference!

19 May 2014 / Tim Holmes

Greetings from a very sunny St Pete’s Beach in Florida, home of the Vision Sciences Society Annual Meeting for 2014.  Over 1000 vision scientists are gathered together, happily looking precisely as nerdy as you’d expect set against a background of vacationing families, honeymooning couples and severely tanned locals who show all the signs of living…


Smoke signals

14 May 2014 / Tim Holmes

In this, the fourth blog in our plain packs trilogy (yes, I know, why would you trust a mathematician and vision scientist who can’t even count to three properly?) I am going to present our analysis of the results for the tobacco stimuli in our study.  This blog allows a bit more space to elaborate…


Smoke screens … and eye-trackers and stimuli

23 April 2014 / Tim Holmes

A friend of mine commented on the last blog that I was being a bit of a tease, and that he wanted to see the results now!  I totally get this, and so I have included a few results today, with the remainder forming the final blog post which will be on the website prior…


Smoke and mirrors?

16 April 2014 / Tim Holmes

Well, the reaction to my last post was generally pretty positive and there seems to be quite an appetite for this next part, so let’s get on with the science! The format of the remaining blog entries on plain packaging will be very familiar to those used to reading research papers in scientific journals.  For…


Smoke without fire?

11 April 2014 / Tim Holmes

Last week Jane Ellison, public health minister, announced in the House of Commons that, following another brief consultation, draft regulations surrounding the introduction of so called “plain packaging” for tobacco products would be prepared with a view to expediting the legislation here in the UK.  It’s around 2 years since I last posted on this…


Visionary

3 April 2014 / Tim Holmes

These days, we take the ability to track eye-movements and then use them to gain insight into cognitive processes for granted – or at least, most of the people I meet on a daily basis do! But of course, it wasn’t always like this. Yes, the technology advances mean that accessibility to the methodologies has…