Eye balls

28 July 2015 / Tim Holmes

I am, without a doubt, one of the biggest proponents of eye-tracking and believe it to be one of the best non-invasive methodologies for gaining meaningful insights into behaviour and the underlying cognitive processes. This, of course, is predicated on a well-designed study and, indeed, on applying much of the learning that I’ve been sharing…


Staying on track 4: eye-tracking tips of the day 17-20

24 June 2015 / Tim Holmes

If you’ve been following the ET tips of the day on Twitter (@DrTimHolmes) you’ll have noticed it’s gone a bit quiet this week!  This isn’t because I’m out of tips, it’s just that I’m giving you a breather before the second wave and I need to get on with finalising materials for the Real World…


Staying on track 3: tips of the day 12-16

12 June 2015 / Tim Holmes

Part 3 of my eye-tracking tips, and yes I still have enough of these to challenge J.K.Rowling for the number of instalments! Before I launch into this week’s tips, I thought I’d mention something that comes up quite a lot with our customers, and is a really good way to avoid making some of the…


Staying on track2: tips of the day 7-11

1 June 2015 / Tim Holmes

As promised last week, here are the back-stories for this week’s eye-tracking tips of the day. As before this blog gives you a little more detail on how the lessons were learned and hopefully saves you from having to the learn them the hard way – or the Tim way as we call them at…


Staying on track: tips of the day 1-5

21 May 2015 / Tim Holmes

As I prepare for the Real World Eye-tracking course at Royal Holloway this summer, it occurs to me that I have amassed quite a bit of eye-tracking experience during the 9 years since I encountered my first Cambridge Research Systems tracker at the start of my PhD and that some of what I’ve learned is…


Eye of the storm

26 August 2014 / Tim Holmes

It’s been a long and busy summer here at AI which has unfortunately meant that I’ve been a bit neglectful of this blog, something I will endeavour to rectify over the coming weeks.   However, last week I got embroiled in a long discussion on Twitter about the efficacy of eye-tracking which both disturbed and intrigued…


When the smoke clears…

28 May 2014 / Tim Holmes

After a very successful VSS, during which I received strong encouragement to write-up the findings of our innovative research into the contribution that plain packaging might, or might not, make to increasing the attention to health warnings on cigarette packages (spoiler alert – not so much!), I thought it might be useful to post a…


See-side conference!

19 May 2014 / Tim Holmes

Greetings from a very sunny St Pete’s Beach in Florida, home of the Vision Sciences Society Annual Meeting for 2014.  Over 1000 vision scientists are gathered together, happily looking precisely as nerdy as you’d expect set against a background of vacationing families, honeymooning couples and severely tanned locals who show all the signs of living…


Smoke signals

14 May 2014 / Tim Holmes

In this, the fourth blog in our plain packs trilogy (yes, I know, why would you trust a mathematician and vision scientist who can’t even count to three properly?) I am going to present our analysis of the results for the tobacco stimuli in our study.  This blog allows a bit more space to elaborate…


Smoke screens … and eye-trackers and stimuli

23 April 2014 / Tim Holmes

A friend of mine commented on the last blog that I was being a bit of a tease, and that he wanted to see the results now!  I totally get this, and so I have included a few results today, with the remainder forming the final blog post which will be on the website prior…